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Feed is an independent design and technology studio based in Clerkenwell, London. Welcome to our website.

Feed
8-14 Vine Hill
London
EC1R 5DX
+44 (0)870 766 9076


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Feed Roundel

Guido Maria Kretschmer for eBay

Vine Hill, EC1

May 2013

We recently travelled to Berlin for the launch party of the 'Guido Maria Kretschmer for eBay' fashion collection, an exciting project we've been working on with eBay in Germany.

Guido Maria Kretschmer is one of the best known names in German fashion and the partnership with eBay saw him create an exclusive range of designs. We then built the site that allowed users to vote on a shortlist of those 19 designs to decide which 11 would go into production. The designs are now chosen and will be available to buy from the 28th June. 

It was a really enjoyable project to be involved in and the launch party was great fun.
Tags: eBay

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eBay BTCC

Vine Hill, EC1

April 2013

The British Touring Car Championship season got underway over the Easter weekend.

eBay Motors has entered a new-look team for 2013 and as a part of that we have been re-designing and updating the eBay Motors microsite, which features content on the team, the Championship and motoring in general.
 
With a new look and feel to match the new car, a new URL: http://www.ebaymotorshub.co.uk/ and some exciting content planned for the new season, the site is ready for what promises to be a competitive year in the BTCC. 
Tags: eBay

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Retsami for iPad

Vine Hill, EC1

February 2013

This week sees the launch of the strategic board game Retsami for iPad on the App Store.

We've developed the iPad version of Retsami in partnership with the owner of the board game and we are looking forward to seeing how the public fare at a game which shares a lot in common with popular classics like backgammon and draughts. The concept is fantastically simple; it's a race to the centre of the board with just four rules to obey, but the combination of strategy and skill required to win makes it an addictive and challenging game to play.

It's been a real hands-on development process that began by unpacking the physical version of the board game and learning the rules inside out, in order to work out how to program the AI for the game. Our dev team have played hundreds of games refining the digital version of Retsami - becoming masters of a game that is 'I Master' spelt backwards. The iPad version can be played in 2-player mode, against the computer or against other players online, and there's a tutorial mode to help you improve at the game before challenging our devs to a game!

Download it now on the App Store

Tags: Retsami iPad

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Moving locations

Vine Hill, EC1

January 2013

After four rousing years we finally ran-out of studio space and have left our much-loved home on Britton Street to set up shop down the road on Vine Hill.
 
We're really happy in our new home; a glass dome on top of an old warehouse with lots of natural light.  

Our new Address is: Feed, 8-14 Vine Hill, Clerkenwell, London, EC1R 5DX

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Christmas for eBay

Britton St, EC1

December 2012

We've just come to the end of the most exciting brief of the year for the most exciting time of the year; Christmas for eBay. 
 
We were asked to lead the design development and create a seasonal identity for use in all sorts of interesting settings: from a 'container city' pop-up shop in London and TV adverts in Berlin, mobile and social media across Europe, to PR events and physical baubles to decorate the eBay offices' trees.
 
It was great to see it leave the studio and appear in so many different guises and locations.
Tags: eBay

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eBay + Nectar

Britton St, EC1

October 2012

eBay recently launched it's customer loyalty programme in the UK in partnership with the biggest loyalty brand in the UK: Nectar. 
 
For the launch of the partnership we were asked to develop it's co-brand, design collateral and communication strategy. The work can now be seen in a variety of settings including a 5 second tag-on to eBay's current TV advertising; a first and exciting execution for us.

The loyalty programme went live in October and the results exceeded everyone's expectations. 

We're now in a process of developing and refining the brand; more on that to come.
Tags: eBay

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