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'Ewan McGregor: Cold Chain Mission' is a two-part documentary following the actor and UNICEF ambassador as he travels 'the cold chain'; the route vaccines take across often challenging and remote terrain, on route to immunising children against deadly but preventable diseases.
As part of their involvement with the documentary UNICEF asked if we could design and build a digital companion piece that would feature more information on the cold chain.
A change in TV scheduling left us just a week to create a set of interactive maps that follow the route Ewan McGregor and the team take that shows the challenges, hazards and inspiring people and stories they encounter on the way. You can see them here:
And you can currently watch both shows on catch up here:
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Selling colours as a means to raise funds for Unicef is the purpose of Own a Colour. The campaign exists to raise as much money as possible, so it's with some delight that we watched the on site counter tick towards, then over, £100,000.
£100,000 is a real landmark and great number to hit when you consider that the minimum donation to buy a colour is just £1.
So many thanks to those who have already bought - or gifted a colour. This though, is no time to rest on laurels; there are 16.7 million colours for sale so Own a Colour has just scratched the surface. While £100k is great news that we're glad to share, we and all involved in the project want it to be a start point not an end point; we'd love to see another zero added to the total so Own a Colour now.
A year or so ago our good friends Rob and Si came over for a coffee to talk about this idea they had, we created a pact, charmed a few people, did lots of work and finally today in Rome we launched www.ownacolour.com with the earnest and ambitious idea to sell 16.7m colours for atleast £1 for the children's charity UNICEF.
In the past 6 hours we just reached £40k and are currently in a state of shock. A more comprehensive story to follow, for now thank you to everyone at AkzoNobel and UNICEF for all their help.